Why GearUp?
The hospitality industry is evolving. Brands, owners and investors need support, precision, creativity, vision on future trends and measurable impact to remain competitive and deliver meaningful guest experiences. GearUp Hospitality was created to deliver exactly that.
We support hospitality assets, hotel groups, exclusive villas, lifestyle concepts and hospitality real-estate owners with a unique blend of strategic insight, operational excellence and human-centered leadership.
What we do: Hospitality Management with a premium, ROI-driven approach. We operate at the crossroads of:
Real Estate Sourcing
Openings & Operational Excellence
Business Development
Brand Strategy
Hospitality is both a science and an art. Our philosophy is built on four convictions.
Where Strategy Meets Guest Experience
Precision
Clear processes, strong foundations, measurable performance.
Creativity
Innovative concepts, sensory intelligence, meaningful experiences.
Vision
Anticipating trends, shaping future-ready hospitality environments.
Impact
Delivering results that elevate both guest satisfaction and asset value.
We design environments that perform, inspire and endure.
Leadership Rooted in Experience
Isabelle Niclot
A global hospitality expert with extensive experience across luxury hotels, boutique properties, villas, Events & MICE environments and experiential concepts for VIP, HNWI and UHNWI clients. Her leadership blends operational excellence, brand intelligence and guest-experience mastery across Europe, Monaco and Morocco.
- Operational excellence
- Brand strategy
- Guest-experience design
- Openings & repositioning
- Team culture & leadership
Pierre Michea
HEC & MIT graduate, Pierre is an Independent Board Member advising family offices on governance, investment strategy and financial performance. He combines financial modelling expertise with a strong background of creative and experiential industries to shape resilient, value‑driven business models. Former Co‑Founder of Vendôme Group in hospitality and cinema‑experience ventures, he also advises startups in innovative hospitality tech. A specialist in KPIs, profitability, funding and operational tools, he contributes to the establishment of alternative investment funds helping investors to be involved in disruptive hospitality solutions.
- Investment & asset strategy
- Fund & portfolio management
- Financial modelling & analysis
- Market intelligence & growth
- Owner & investor advisory
What We Stand For
Five principles guide every engagement.
Excellence
Highest standards in everything we deliver.
Integrity
We protect your vision, your teams, your long-term value.
Humanity
Systems that empower people and elevate service.
Confidentiality
We operate with discretion and professionalism.
Results
Measurable impact and sustainable performance.
Supporting Your Vision
Whether you are looking for the perfect investment, preparing your next ROI-oriented strategic move, launching a new bar, wellness or hospitality concept, restructuring an existing property or seeking to elevate your guest experience, we support your vision with strategic guidance, operational excellence and a commitment to delivering the best results.