About Us

Why GearUp?

The hospitality industry is evolving. Brands, owners and investors need support, precision, creativity, vision on future trends and measurable impact to remain competitive and deliver meaningful guest experiences. GearUp Hospitality was created to deliver exactly that.

We support hospitality assets, hotel groups, exclusive villas, lifestyle concepts and hospitality real-estate owners with a unique blend of strategic insight, operational excellence and human-centered leadership.

What we do: Hospitality Management with a premium, ROI-driven approach. We operate at the crossroads of:

Real Estate Sourcing

Openings & Operational Excellence

Business Development

Brand Strategy

Business Plan Metrics & Dashboards

Our Philosophy

Hospitality is both a science and an art. Our philosophy is built on four convictions.

Where Strategy Meets Guest Experience

Precision

Clear processes, strong foundations, measurable performance.

Creativity

Innovative concepts, sensory intelligence, meaningful experiences.

Vision

Anticipating trends, shaping future-ready hospitality environments.

Impact

Delivering results that elevate both guest satisfaction and asset value.

We design environments that perform, inspire and endure.

Our Founders

Leadership Rooted in Experience

Isabelle Niclot

Isabelle Niclot

Co-Founder · Hospitality

A global hospitality expert with extensive experience across luxury hotels, boutique properties, villas, Events & MICE environments and experiential concepts for VIP, HNWI and UHNWI clients. Her leadership blends operational excellence, brand intelligence and guest-experience mastery across Europe, Monaco and Morocco.

  • Operational excellence
  • Brand strategy
  • Guest-experience design
  • Openings & repositioning
  • Team culture & leadership
Pierre Michea

Pierre Michea

Co-Founder · Strategy & Finance

HEC & MIT graduate, Pierre is an Independent Board Member advising family offices on governance, investment strategy and financial performance. He combines financial modelling expertise with a strong background of creative and experiential industries to shape resilient, value‑driven business models. Former Co‑Founder of Vendôme Group in hospitality and cinema‑experience ventures, he also advises startups in innovative hospitality tech. A specialist in KPIs, profitability, funding and operational tools, he contributes to the establishment of alternative investment funds helping investors to be involved in disruptive hospitality solutions.

  • Investment & asset strategy
  • Fund & portfolio management
  • Financial modelling & analysis
  • Market intelligence & growth
  • Owner & investor advisory
Our Commitments

What We Stand For

Five principles guide every engagement.

Excellence

Highest standards in everything we deliver.

Integrity

We protect your vision, your teams, your long-term value.

Humanity

Systems that empower people and elevate service.

Confidentiality

We operate with discretion and professionalism.

Results

Measurable impact and sustainable performance.

Our Promise

Supporting Your Vision

Whether you are looking for the perfect investment, preparing your next ROI-oriented strategic move, launching a new bar, wellness or hospitality concept, restructuring an existing property or seeking to elevate your guest experience, we support your vision with strategic guidance, operational excellence and a commitment to delivering the best results.